How Does Market Basket Analysis Produce ROI?

Numerous articles, journals, books, and experts agree that Market Basket Analysis is a good idea. Data mining books include Market Basket Analysis. Podcasts explain the need for Market Basket Analysis. Marketing textbooks explain Market Basket Analysis as an analytic method. So, all in all, everyone agrees that Market Basket Analysis adds value to an enterprise. But, when the budget meeting occurs and the decision is about to be made whether to invest in a new market expansion or Market Basket Analysis, broad generalities of approval of Market Basket Analysis just do not quite carry the day. So, before we suggest the expenditures and investments required to make Market Basket Analysis happen, ...

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