Chapter 7. Database Change Management

Although a cliché, it is true that change is the only constant in today's complex business environment. An ever-changing market causes businesses to have to continually adapt. Businesses are striving to meet constantly changing customer expectations while trying to sustain revenue growth and profitability at the same time. To keep pace, businesses must constantly update and enhance products and services to meet and exceed the offerings of competitors.

Moreover, the individuals within the business usually find it difficult to deal with change. Change usually implies additional roles and responsibilities that almost inevitably make our job more ...

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