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Databases for Small Business: Essentials of Database Management, Data Analysis,and Staff Training for Entrepreneurs and Professionals by Anna Manning

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CHAPTER  14

Reporting Your Small Business Data Analysis

Small businesses report the results of data analysis to internal decision makers, external consultants, funding bodies, and accountants and many others on a regular basis. Database reports contain useful information for decision-making, which should link directly to the business’ goals.

The nature of a report will be guided largely by the purpose of the analysis and by the audience to which the results are targeted. Results of an analysis tend to be used to make decisions such as to:

  • Repeat the analysis but with modifications
  • Perform another analysis altogether
  • Influence the levers of your small business

 Note  Goals, levers, and metrics are covered in Chapter 5.

The report should provide ...

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