David Busch's Sony Alpha a7 III Guide to Digital Photography

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Working with Flash

Photography is a form of visual art that uses light to shape the finished product. The photographer may have little or no control over the subject (other than posing human subjects) but can often adjust both viewing angle and the nature of the light source to create a particular compelling image. The direction and intensity of the light sources create the shapes and textures that we see. The distribution and proportions determine the contrast and tonal values: whether the image is stark or high key or muted and low in contrast. The colors of the light (because even “white” light has a color balance that the sensor can detect), and how much of those colors the subject reflects or absorbs, paint the hues visible in the image. ...