Chapter 6

Leading and Managing Gen X

While it’s been going on for some time, leading and managing Gen X has seemingly just hit the radar and primarily only because of the impending leader gap. Sometimes, lost in the masses, Gen X is a sandwich generation—sandwiched between two enormous generations. Recruiters went from recruiting and retaining Boomers to recruiting and retaining Gen Y with barely a passing glance at Gen Xers. Are they being passed over? Well, no, not exactly, but like Dr. Suess’s Whos in Horton Hears a Who!1 they are going to have to work hard to make their voices heard.

The very idea of “management” of Gen X may be inappropriate as they will all too quickly let you know that the better term is “lead.” And what does it take to ...

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