P r e f a c e
Welcome to the start of an exciting journey—a journey not in place and time, but into the complex cognitive processes of making decisions. It’s an important human endeavor, as well as an essential business skill. You have already made dozens to hundreds of decisions since you woke up this morning, so the journey is one that you’ve made many times. As you use this book, however, I ask that you take a fresh look, not at where you have arrived (the final decision or solution), but how you got there. It’s fascinating. If you have never before taken something apart to see how it works, then you’re in for a treat. I was sent to my ...
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