2.1. RATIONAL DECISIONS2.1.1. Bounded Rationality and Muddling Through2.2. NATURE OF MANAGERS2.3. APPROPRIATE DECISION SUPPORT2.3.1. Electronic Memory2.3.2. Bias in Decision Making2.4. APPROPRIATE DATA SUPPORT2.4.1. Information Processing Models2.4.2. Tracking Experience2.5. GROUP DECISION MAKING2.6. INTUITION, QUALITATIVE DATA, AND DECISION MAKING2.6.1. How Do We Support Intuition?2.6.2. Virtual Experience2.7. BUSINESS INTELLIGENCE AND DECISION MAKING2.8. ANALYTICS2.9. COMPETITIVE BUSINESS INTELLIGENCE2.10. CONCLUSION2.11. SUGGESTED READINGS2.12. QUESTIONS2.13. ON THE WEB