Skip to Content
Decoded, 2nd Edition
book

Decoded, 2nd Edition

by Phil Barden, Rory Sutherland
September 2022
Beginner to intermediate
336 pages
8h 5m
English
Wiley
Content preview from Decoded, 2nd Edition

Recommended Reading

  1. Ariely, D. and Norton, M.I. (2009). Conceptual consumption. Annual Review of Psychology, 60: 475–499. doi: 10.1146/annurev.psych.60.110707.163536. Summary of the concepts affecting consumption by well-known behavioural economist Dan Ariely.
  2. Barrett, L.F. (2018). How Emotions Are Made. The Secret Life of the Brain. London: Pan. Links the latest neuroscience to show how our brains create our emotions.
  3. Bazerman, M.H. (2006). Judgment in Managerial Decision Making. Hoboken, NJ: John Wiley & Sons, Inc. In this major work Harvard Professor Bazerman describes what effects the implicit system has on the decision-making behaviour of managers.
  4. Hassin, R.R., Uleman, J.S., and Bargh, J.A. (2005). The New Unconscious. Oxford: Oxford University Press. Comprehensive review of research into the new unconscious. Aimed at those more interested in the science.
  5. Kahneman, D. (2011). Thinking, Fast and Slow. New York: Macmillan. The bestselling introduction to the world of the autopilot (system 1) and the pilot (system 2) by Nobel Prize laureate Daniel Kahneman.
  6. Klement, A. (2018). When Coffee and Kale Compete: Become Great at Making Products People will Buy. Create Space Independent Publishing Platform. Excellent and practical elaboration of the JTBD approach.
  7. Lieberman, M.D. (2007). Social cognitive neuroscience: A review of core processes. Annual Review of Psychology 58: 259–289. doi: 10.1146/annurev.psych.58.110405.085654. Sound overview of the neural basis of the autopilot ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

ColorWise

ColorWise

Kate Strachnyi
Aligned

Aligned

Bruce McCarthy, Melissa Appel
OKRs for All

OKRs for All

Vetri Vellore

Publisher Resources

ISBN: 9781119673088Purchase Link