3
Intensified Emotions
Throughout the world, Americans have a reputation as positive and optimistic people. And we still are, but today quite a few of us are also a bit crankier and slightly more irritable than we have been in the past. Which means that everyone is affected. Because even if you're not in a bad mood or stressed-out yourself, you will be after spending the day with people who are. That's not just common sense, but involves a phenomenon psychologists call “emotional contagion.” It seems we can even “catch” the bad moods of strangers.1
The shifting moods of Americans are critical for marketers to understand. Our moods and emotions have a tremendous impact on how we perceive the world, and that includes our perceptions of brands, ...
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