Notes
Introduction
1. Meg James, “Omnicom, Publicis Merging to Create Global Advertising Behemoth,” Los Angeles Times, July 28, 2013, http://articles.latimes.com/2013/jul/28/entertainment/la-et-ct-advertising-behemoth-created-by-omnicom-publicis-merger-20130728.
2. Melissa Lavigne-Delville, “Five Unexpected Ways Brands Can Benefit from Today's Auction Economy,” Forbes, March 1, 2012, http://www.forbes.com/sites/forbeswomanfiles/2012/03/01/five-unexpected-ways-brands-can-benefit-from-todays-online-auction-economy/.
3. The Harris Poll RQ Summary Report, Harris Interactive, February 2013, http://www.harrisinteractive.com/vault/2013%20RQ%20Summary%20Report%20FINAL.pdf.
Chapter 1
1. “2012 State of the Industry: Energy Drinks,” Beverage Industry, July ...
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