Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

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TECHNOLOGY EPIPHANIES

[ The Interplay Between Technology-Push and Design-Driven Innovation ]

Radical innovation of technologies and radical innovation of meanings are closely entangled. Every technology embeds many meanings, some of which are potentially disruptive, although they are not visible at first. [IN THE ILLUSTRATION Nintendo Wii.]

An article in the July 2007 issue of Sports Illustrated included the following passage:

It wasn’t exactly Bjorn Borg shrieking at the sky after winning Wimbledon, but there was a certain drama to Russ Yagoda’s celebration at the Brooklyn tavern Barcade last Saturday. The 23-year-old advertising account ...