August 2009
Intermediate to advanced
288 pages
7h 27m
English
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[ Contents ]
An introduction
The Strategy of Design-Driven Innovation
Innovating by making sense of things
Placing design-driven innovation in the strategy of a firm
The interplay between technology-push and design-driven innovation
5 The Value and the Challenges
Why companies do or do not invest in design-driven innovation
The Process of Design-Driven Innovation
Doing research with the design discourse
Finding and attracting key interpreters
Developing your own vision
Leveraging the seductive power of the interpreters
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