Skip to Content
Design Driven Innovation
book

Design Driven Innovation

by Roberto Verganti
August 2009
Intermediate to advanced
288 pages
7h 27m
English
Harvard Business Review Press
Content preview from Design Driven Innovation

[ Contents ]

Copyright

Letter to the Reader

1    Design-Driven Innovation

An introduction

Part One

The Strategy of Design-Driven Innovation

2    Design and Meanings

Innovating by making sense of things

3    Radical Pushes

Placing design-driven innovation in the strategy of a firm

4    Technology Epiphanies

The interplay between technology-push and design-driven innovation

5    The Value and the Challenges

Why companies do or do not invest in design-driven innovation

Part Two

The Process of Design-Driven Innovation

6    The Interpreters

Doing research with the design discourse

7    Listening

Finding and attracting key interpreters

8    Interpreting

Developing your own vision

9    Addressing

Leveraging the seductive power of the interpreters

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Innovation in Design, Communication and Engineering

Innovation in Design, Communication and Engineering

Teen-Hang Meen, Stephen Prior, Artde Lam
Design Informed: Driving Innovation with Evidence-Based Design

Design Informed: Driving Innovation with Evidence-Based Design

AIA Robert M. Brandt, FAIA Gordon H. Chong, FAIA W. Mike Martin PhD
User-Centered Design

User-Centered Design

Travis Lowdermilk

Publisher Resources

ISBN: 9781422136577