August 2009
Intermediate to advanced
288 pages
7h 27m
English
[ Finding and Attracting Key Interpreters ]

The collective of Memphis was engaged in challenging, radical research. They provide one of the most interesting examples of how basic research on product meanings moves to applications. [IN THE ILLUSTRATION First room: the studio of Memphis’s Ettore Sottsass. On the wall: a sketch of the Carlton sideboard. Second room: A laboratory at Alessi. On the table: a prototype of the Mandarin citrus squeezer. Third room: the office of Jonathan Ive at Apple. On the table: a prototype of the iMac G3.]
SO, YOU ARE TELLING ME that I should hire a superstar designer and trust him?” interrupted a man ...
Read now
Unlock full access