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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti

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9

ADDRESSING

[ Leveraging the Seductive Power of the Interpreters ]

art

Interpreters have a double nature: they not only conduct research on how people give meaning to things; they also have seductive power, as they influence the context of people’s lives. [IN THE ILLUSTRATION An Artemide Metamorfosi lamp kicked into the glowing Allianz Arena stadium in Munich, Germany.]

FREUD AND WITTGENSTEIN” READ the title of chapter 8. I was browsing through the table of contents of the book Light Fields, which Carlotta De Bevilacqua of Artemide had just handed to me. It had been written by the Metamorfosi team. We are all accustomed to buying a product and also ...

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