FORM AND SPACE
There is no longer agreement anywhere about art itself, and under these circumstances we must go back to the beginning, to concern ourselves with dots and lines and circles and the rest of it.
ARMIN HOFFMANN/Graphic designer and former director, Basel School of Design: 1946–1986
IN THIS CHAPTER:
Graphic designers work with type, of course, but more fundamentally, they convey ideas by using shapes and pictures as “words,” arranging them into visual “sentences”—an optical language as rich as that which writers create. This section introduces the vocabulary and principles of visual expression.
Say hello to dots, lines, and planes; and see, individually, how these basic elements underpin ...
Get Design Elements, Third Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
