Designers engage with words, typographically expressing them with purpose and poise. Typography is a process, a refined craft making language visible. Designers shape language with type and give words life and power to speak text fluently. Letterforms and their supporting characters are simple shapes that do so much. With distinct voices and personalities, type whispers delicately and shouts loudly. Communication lies at its core. Type is commanding and beautiful one moment, analytic and instructive the next. It is dramatic, whimsical, modest, and extravagant. Typographic practice (and those dedicated to it) gives spoken and written ...
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