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Design for Six Sigma for Green Belts and Champions: Applications for Service Operations—Foundations, Tools, DMADV, Cases, and Certification by Ph.D. Edward A. Popovich,, Ph.D. David M. Levine,, Ph.D. Howard S. Gitlow,

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Chapter 14. Articulating the Voice of the Stakeholder

<feature><title>Sections</title>
 

Introduction

14.1

Market Segmentation

14.2

Kano Surveys

 

Summary

 

References

</feature>
<feature><title>Learning Objectives</title>

After reading this chapter, you will be able to:

<objective>

Segment each stakeholder group for an organization; for example, customer segments, employee segments, investor segments, supplier segments, and regulator segments.

</objective>
<objective>

Conduct a Kano survey within each stakeholder segment to identify the Attractive, One-Way, and Must-Be CTQs and CTPs.

</objective>
</feature>

Introduction

The purpose of this chapter is to provide the theory and methods necessary for product development team members to understand the various ...

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