October 2015
Beginner
216 pages
4h 57m
English
Overview
Design Fundamentals: Notes on Type looks like a design
student’s sketchbook with handwritten notes and full-color,
hand-drawn illustrations. But it’s more than that. This
gorgeously illustrated “notebook” is a full-blown
typography course in disguise. Young designers are lured in by the
lush graphics and quirky layout only to discover by the end of the
book that they’ve learned all of the key concepts taught in a
foundational course on type. They’ll learn about the history
of letterforms, the anatomy and physiology of type, the basics of
measurements and spacing, how to recognize and choose type for
design projects, and more.
Fun and fast-paced, this creative notebook isn’t required
reading, it’s desired reading; and it’s the third in a
series of Design Fundamentals books that students will want to keep
and enjoy long after they’ve mastered these basic building
blocks of design.
This book includes:
• Core instruction on the history, anatomy, and structure of
type
• Direction on the basics of measurement and spacing:
leading, kerning, indents, and line lengths both in text and
display sizes, and optical measurement considerations.
• Examination of the use, mood, and “voice”
of type as seen in creative work and professional examples
• Exercises and projects for practice and concept
development
• Strange and delightful illustrations created specifically
for this book (to inspire action)
• A companion website stocked with additional projects, a
bibliography, glossary, and links to additional visual
examples.
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