
SUMMARY
Design needs concentrated thinking. Establish the focal
point and visual hierarchy to guide the viewer through
the design from start to nish. The hierarchy delivers the
information in a clear and coherent order. Unity balances
the hierarchical contrast and provides harmony. Rhythm
sets the pace and balance keeps the whole stable.
Ordered, unied, and balanced, a well-organized
composition engages and holds the viewer’s attention.
Good design is memorable.
EXERCISES
& PROJECTS
1. RANDOM ORDER
INDIVIDUAL ACTIVITY
A. UP IN THE AIR: Don’t let me down. Employ each of
the principles of composition for a successful design.
SUPPLIES: Computer graphics ...