21ANALYSING QUALITATIVE DATA
Francesco Di Maddaloni
Introduction
The purpose and outcome of data analyses are to reveal fresh insights into human conditions (Saldaña, 2011). The ability “to explain” is at the heart of qualitative research, and the exploratory power lies in addressing why and how questions about the meaning of substantive practices, experiences, beliefs, values, and identities, nonetheless, by understanding processes as well as outcomes through a mix of creativity and systematic searching, a blend of inspiration and diligent detection (Spencer et al., 2003). Qualitative research starts from and returns to words, talk, and texts as a meaningful representation of concepts (Gephardt, 2004). Yet, ...
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