November 2015
Beginner
456 pages
13h 59m
English
Content preview from Design Thinking
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Chapter 6Boosting Creativity in Idea Generation Using Design Heuristics
Colleen M. Seifert
University of Michigan
Richard Gonzalez
University of Michigan
Seda Yilmaz
Iowa State University
Shanna Daly
University of Michigan
Introduction
When facing a design problem, designers across disciplines often fall into familiar patterns, and have difficulty producing creative designs. Where do new design ideas come from? This chapter presents a new tool to help with idea generation called Design Heuristics. These heuristics capture the cognitive “shortcuts” that designers know to help them produce many candidate designs with interesting variations to choose among. Through empirical studies of industrial and engineering designers working on a variety of consumer products, a total of 77 Design Heuristics for use in new product development were identified. This empirical evidence supports the value of the Design Heuristics tool in generating new designs across disciplines.
Next, we describe how to use Design Heuristics for idea generation in design contexts. Design Heuristics help designers by suggesting specific ways to develop new concepts, and to modify and extend existing concepts. Each heuristic offers new possibilities for introducing variation. These easy-to-use guidelines are described through examples of designers generating new concept ideas. Design Heuristics can be applied to any type of product design, and examples of their use in award-winning consumer products are provided. ...
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