THE VALUE PROPOSITION
Every organization, from the very largest down to the very smallest, has a value proposition. A company's value proposition is the thing that distinguishes its business offering from all the others in the marketplace. Most senior managers within the organization should be able to articulate their value proposition but often they cannot. It is helpful, when dealing with these people, to discuss their business. Anything they do should be in some way relevant to the overall enhancement of the value proposition of their organization.
It is generally accepted that the value proposition of every organization falls into one of three major categories of value discipline (Treacey and Wiersema, 1993). The three categories are customer ...
Get Designing a Data Warehouse: Supporting Customer Relationship Management now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
