August 2016
Intermediate to advanced
370 pages
9h 1m
English
Content preview from Designing for Sustainability
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 4. Content Strategy
What You Will Learn in This Chapter
In this chapter, we will cover:
Why content “findability” and search engine optimization (SEO) are important for sustainability.
How you can make your own content more searchable and thus more sustainable.
Content strategy methods for streamlining the user experience (UX) and making it more compelling.
A few techniques for making streaming video more efficient.
Options for executing more sustainable social media strategies.
The Content Conundrum
The content explosion that’s happened on the Internet presents a significant sustainability challenge. Facebook’s 1.44+ billion global users alone spend an average of 20 minutes or more per day on the site.[111] Users in the United States spend twice that time. That’s nearly 30 to 60 billion collective minutes per day...just on Facebook! And although the company’s servers (as of this writing) are powered by 49% renewables with significant clean energy investments set to increase that number, it is still only one social network—albeit a really, really big one—on an Internet that seems to spawn a new social platform every week.
Figure 4-1. Users collectively spend 30 to 60 billion minutes per day on Facebook
Similarly, users of popular video platforms like YouTube, Netflix, Hulu, and others make up more than 70% of consumer Internet traffic, a number expected to grow to 82% by 2020.[112
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.