May 2011
Intermediate to advanced
416 pages
9h 32m
English
Content preview from Designing Search: UX Strategies for eCommerce SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 12
INTRODUCING THE MORE LIKE THIS DESIGN PATTERN
Show Me More PAGE 186
Make Group Organization Simple and Obvious PAGE 187
Focus on Helping Customers Make Decisions PAGE 189
Format Groups Differently from Search Results PAGE 192
Case Study: TripAdvisor Redesign Using the Two-Dimensional More Like This Pattern PAGE 194
The previous chapter presented several design strategies for query disambiguation. This chapter continues the discussion of query disambiguation by exploring a simple but powerful design pattern, More Like This, which is a versatile design pattern that provides the information scent and structure that enables customers to make quick, easy, and intuitive navigational decisions. Unfortunately, most sites do not make sufficient use of this pattern, and others that do use it, often implement it incorrectly.
SHOW ME MORE
The idea behind the More Like This pattern is deceptively simple: Within each group of items representing a particular category from a catalog or accompanying each item in search results, provide a prominent link or button with a label that is some variation of More Like This > or See All X >. Of course, the devil, as they say, is in the details. Figure 12.1 shows one of the more successful implementations of this pattern, the Amazon.com home page.
FIGURE 12.1 Amazon.com's successful implementation of More Like This
On close examination, Amazon.com's ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.