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Designing Web Usability by Jakob Nielsen

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Chapter 1. Introduction: Why Web Usability?

Usability rules the Web. Simply stated, if the customer can’t find a product, then he or she will not buy it.

The Web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.

With about 10 million sites on the Web in January 2000 (and about 25 million by the end of the year and a hundred million by 2002), users have more choices than ever. Why should they waste their time on ...

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