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Designing Web Usability by Jakob Nielsen

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Chapter 9. Conclusion: Simplicity in Web Design

What are the top three reasons users come to your site?

When I ask web executives why users come to their site, they often don’t know the answer. But even when they know, they sometimes refuse to design the site to support these main user goals. For example, many so-called portals have been redesigned to make the search field tiny, even though a large number of users come to the site to conduct searches.

Websites should make the main things users want to do very simple. Other actions and advanced features can certainly be possible, but simple ...

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