Chapter Thirteen: Working with Browsers Part III: Typography
A long with positioning and color, typography is an essential tool of design. Print designers spend years studying the history and application of type. They learn to distinguish between faces that, to the uninitiated, look almost identical, such as Arial and Helvetica [13.1]. They spend hours kerning headlines and copy-fitting text, working with writers to change the words to suit the layout. When these traditionally educated designers come to the web, with its limited tools and unpredictable outcomes, they have often been less well equipped to navigate its rocky shoals than those from a nontraditional design background.
13.1. Arial vs. Helvetica (detail). (www.ilovetypography.com/2007/10/06/arial-versus-helvetica ...
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