Chapter Sixteen: A Site Redesign

Let’s put our knowledge of standards-based design to the test by redesigning a website. The site in question is zeldman.com, online since May 1995. Essential to the site is “The Daily Report,” one of the oldest continuously published blogs.

Before redesigning, it’s wise to see what your colleagues are up to. We call this a competitive audit when we conduct it on behalf of a client or an in-house employer; when we do it for ourselves, we call it “seeking inspiration.” My audit revealed what I already knew: for over a year, my blogging colleagues had been busting out of the shackles of the 800 x 600 blog layout, creating wide, multi-column layouts [16.116.4] inspired by Josef Müller-Brockmann, author ...

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