Designing Workforce Management Systems for Industry 4.0

18Challenges Faced by Marketers in Developing and Managing Contents in Workforce Development System

Ashwini Y. Sonawane and Alex Khang

DOI: 10.1201/9781003357070-18

CONTENTS

1. 18.1 Introduction

2. 18.2 Related Work

3. 18.2.1 Terminologies and Definitions

4. 18.2.2 Other Terms Used in This Context

5. 18.3 Research Methodology

6. 18.4 Content-Associated Failure to Generate Leads

7. 18.5 Content-Associated Failure to Create Brand Awareness

8. 18.5.1 Brand Awareness

9. 18.5.2 Importance of Brand Awareness

10. 18.6 Content-Associated Failure in Positioning the Company as an Expert

11. 18.7 Case Studies

12. 18.7.1 Lenovo

13. 18.7.1.1 Campaign Objective

14. 18.7.1.2 Method and Execution

15. 18.7.1.3 Results

16. 18.7.2 Salesforce

17. 18.7.2.1 Campaign Objective

18. 18.7.2.2 Method and Execution

19. 18.7.2.3 Results ...