© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
C. Riley, C. TozziDeveloper Advocacyhttps://doi.org/10.1007/978-1-4842-9597-7_8

8. Amplifying Advocacy’s Impact

Chris Riley1   and Chris Tozzi2
(1)
Boulder, CO, USA
(2)
Troy, NY, USA
 

The previous chapter laid out why and how to establish a road map in order to drive the growth of the developer advocacy function. It also discussed topics like how to grow the size of the advocacy team over time and which milestones advocates should work toward as they grow.

What Chapter 7 didn’t address in detail, however, is how to amplify the impact of individual advocates. That topic is sufficiently complex to require a chapter of its own – this one. In the following pages, ...

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