September 2013
Intermediate to advanced
204 pages
5h 28m
English
book
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
by Margaret Brooks, J. Lovett, Sam Creek
Content preview from Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Case Study in Focus: CA Technologies
As community managers, we are often asked: “Why does community matter? And why is it important that there’s an online community for my product?”1 There are lots of ways to frame responses to these two questions, but at the end of the day the answer to the first question is that your customers are people. It’s important to remember that people are hardwired to be social. Our brains are set up to be rewarded for finding new information, receiving praise, bonding with others, and building up trust between people. As discussed in Chapter 1, the neurotransmitters dopamine and oxytocin in our brains help create ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.