September 2013
Intermediate to advanced
204 pages
5h 28m
English
book
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
by Margaret Brooks, J. Lovett, Sam Creek
Content preview from Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
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The Human Need to Connect
Pop quiz!
Imagine you are the lead on an online product community project and you are called into a meeting with the executive steering committee to justify your community business plan. How do you justify your project?
You could focus on:
- ROI . Pull together projected numbers on return on investment and cost savings due to support-call deflection and social-sharing conversion rates for sales.
- Competition . Say: “Our biggest competitors already have thriving product communities and they are talking about our products on their sites. We need to control the conversation.”
- Staying current . Social networking is huge! It ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.