Developing New Products and Services

CHAPTER 13

Project Management for New Products and Services Development

As discussed throughout the book, there is an overarching business life cycle involving several key development points. These points are primarily under the control of the entrepreneur, the founders, or executive management. They are the initial conceptualization of the business through some form of business plan, the development of the initial business processes using some form of project management, the business launch, the addition of additional controls and structure as the business grows, and finally the re-conceptualization of the business as it begins to decline (Figure 13.1).

Figure 13.1. Key management activities during the business life cycle.

Once the business ...