CHAPTER 3
Differentiation in Action
Joan started out as a tinkerer in her garage. She had a band saw and a table saw and started making wooden toys for her kids. She then decided to make a jewelry box for her daughter. Her daughter and husband were so impressed that she showed the box to all of her family and friends. Word started to get around and soon Joan was getting calls to make the jewelry boxes for numerous customers. She sold the jewelry box for a flat price of $40. It costs Joan about $20 for the wood, the fasteners, and decorations. Joan made a tidy little profit of $20 per box. She enjoyed being ...
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