CHAPTER 4
The Role of Dynamic Tension in Constructing Versioning and Product Differentiation Curves
The demand for a product is influenced by a number of factors including product availability, the utility or usefulness of a product, consumer income levels, product features, marketing efforts, product awareness, the quality and performance of substitute products, and fashion and the cost of complementary products. This chapter illustrates how product differentiation curves (PD curves) can be used to increase revenues and continually deliver updated products and services. We will sometimes refer to PD curves as versioning curves. The focus will ...
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