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Devil's Advocate, The
book

Devil's Advocate, The

by Caspian Woods
March 2013
Beginner
248 pages
4h 8m
English
Pearson International
Content preview from Devil's Advocate, The

59

Nurture your nutters

As we become numb to marketing messages, there’s one source that’s still trusted above all others – a personal recommendation from someone we trust.

Despite what marketing wizards might promise, this is not something you can buy. Sure, social media can streamline the recommendation process, but just getting customers to click a ‘Like’ button isn’t the answer. Research on the World Advertising Research Centre website showed that just 0.5 per cent of customers actively engage with brands they ‘like’ on Facebook.

Rather than being ‘liked’, why not turn your business into one that customers rave about?

It helps if you start with a personal level of passion that borders on the obsessional. Take Morgan sports cars. A motorist ...

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Publisher Resources

ISBN: 9780273779490