Chapter 6. Navigation

When visitors come to your Web site, it’s because they are trying to find something. Whether that’s technical specs for the latest MP3 player, the scores from this weekend’s college football games, or the date of the Battle of Hastings, the quality of your navigation will determine the visitor’s success at finding that information. The ability to navigate through a Web site to find information is the most import criterion for a successful Web site. However, the point of navigation is not to make visitors think, “Wow! What great navigation!” but to create an environment in which they don’t have to think about the navigation at all: It just works.

What makes great navigation? Here are a few things to keep in mind:

Clear but succinct: ...

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