September 2026
Intermediate
248 pages
5h 28m
English
Overview
Digital and Marketing Asset Management provides a comprehensive understanding of digital asset management (DAM) technology and practice, emphasizing its role in supporting creativity, business value, and user experience. Learn how to effectively assess DAM tools, implement workflows, and optimize systems to organize and deliver digital media assets.
What this Book will help me do
- Understand the role and significance of DAM in supporting media operations and business functions.
- Learn to evaluate DAM capabilities across asset creation, cataloging, delivery, and governance.
- Gain insight into assessing DAM maturity and aligning it with organizational goals.
- Explore practical workflows, including metadata management, asset search, and delivery.
- Assess various DAM technology deployment models such as cloud, on-premise, and hybrid solutions.
Author(s)
Theresa Regli is a seasoned expert in the field of digital asset management, with extensive experience advising enterprises on DAM strategy and technology. She has a passion for educating professionals in modern asset management methods to improve operational efficiency and creativity. This book reflects her commitment to sharing rich insights and practical knowledge in an accessible manner.
Who is it for?
This book is ideal for marketing technologists, content strategists, creative operations leaders, and IT decision-makers who are looking to implement or enhance their digital asset management strategies. It's suitable for readers with or without technical expertise, though familiarity with marketing or digital workflows is beneficial. If you're involved in organizing or delivering digital assets, this book is for you.
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