September 2026
Intermediate
248 pages
5h 28m
English
Content preview from Digital and Marketing Asset Management
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CHAPTER 4
DAM Technology Services: Asset Creation and Management
Vendors usually call asset creation ingestion. The meaning of “creation” in the DAM world differs from its meaning in other content technologies, such as with a web content management (WCM) system. In those technologies, content creation actually happens in the system: A user logs in, types in content, and then publishes it to a website. The DAM system “creates” an asset when it ingests a file and accounts for its corresponding metadata. Both the file itself, such as an image or video, and its metadata may have ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.