In Part I, we examined the factors that conspire to influence the buying process and looked at the macro and micro signals to make reasonable predictions about the new normal in commerce. We deduced that in order to future-proof your business growth, you would need to shift your marketing strategy from transactional to emotional. We noted that emotional engagement is required to build strong and lasting relationships between your buyers and your brand, and that these relationships begin online.
In a world of fast and constant change, relationships that boost loyalty and advocacy are your tools for conquering tomorrow’s unknowns. A lasting relationship between the buyer and the brand is increasingly valued, so much so ...
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