PART III

Applying the ADORE Process

When I started looking into improving our SEO, I was immediately confused and overwhelmed with conflicting information. I spoke to a business development consultant, two different marketing companies, a web developer, a specialist SEO company… every one of them had different ideas about what to do.

—Brian Corff, COO, kindSIGHT Ophthalmology

Getting started is often the hardest part. In Life in Half a Second, Michalewicz describes a simple process for getting started on a new and overwhelming assignment—break it down into 10 boxes, and each of those boxes into 10 boxes, and so on, until you arrive at a list of tasks that you can complete in a day. To make it easy to get started with ADORE, you can follow the ...

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