3The Company Context and Digital Business Strategy
The Meta-Analysis Reveals That Context Makes a Difference
A meta-analysis of the reviewed studies presented in Chapter 2 shows that the studies’ attention to strategy categories and relationships referring to types of companies vary significantly. Thus, the analysis establishes that context in terms of company type matters to digital business strategy (Table 3.1). The analysis detected statistical differences between studies of companies not specialized in digitalization (n = 50) and studies of specialized companies (n = 27). The former type includes manufacturing companies (n = 35), companies offering financial services or other services (n = 11), and retailers ...
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