4Scope of Services and Customers of Digital Start-Ups
Specification of Scope of Digital Start-Ups
Understanding the importance of determining the service/customer scope would facilitate a digital start-up company's initial struggle to establish itself in the preferred market. A start-up offering digital services online generally has to overcome barriers such as low initial trust perceptions of potential customers (e.g., Konya-Baumbach et al., 2019). A start-up that relies on one or more digital innovations does not just have to convince the market that the company is serious and intends to stay for a long time, but the innovation and related services must be perceived as reliable as well.
To attain reliability ...
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