9How to Develop a Digital Business Strategy

DOI: 10.4324/9781003401384-13

Steps When Developing a Digital Business Strategy

No matter the company's familiarity with digital business strategy, the company needs to go through four steps and answer general questions when developing the strategy (Figure 9.1).

A flowchart depicts the four steps for developing a digital business strategy.
Long Description for Figure 9.1

The four steps are as follows. Diagnosing strategy antecedents, Specifying the strategy content, Implementing the strategy, Evaluating the outcome. Diagnosing strategy antecedents includes digital knowledge and competitive dynamics. Specifying the strategy content includes strategy scope or direction, competitive ...

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