CHAPTER SEVENNiche Is the New Norm

“If your only goal is to become rich, you will never achieve it.”

JOHN D. ROCKEFELLER

In the past, well-rounded individuals were thought to be the most successful in life. However, in today’s global economy, the playing field is far more competitive. Due to advances in communication the world is much more connected. Students from Germany entering the workforce now compete with students from Japan, China, India, the United States, and beyond. At the same time the global population has continued to increase. In 1960 there were 4 billion people. Today we are pressing over 7 billion.1 That means if you want to become the best, you have an additional 3 billion people trying to knock you from the top spot. That’s ...

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