CHAPTER 2

Digital Strategy Creation

The Digital Strategy Framework shown in Figure 2.1 contains two phases:

Strategy Creation

Strategy Execution

Strategy Creation contains two phases:

Analysis

Definition

Digital Maturity Assessment

It is the first step in the Analysis phase. Digital Maturity Assessment is an end-to-end analysis that shows at what level your firm is in the digital transformation journey. The Digital Maturity of an organization is modeled in two dimensions:

New Business Adoption

Digital Technology Adoption

New Business Adoption is defined as the ability of an organization to adopt best practices and new ways of working to improve Customer Engagement, Internal Operations, and Corporate Culture. Digital Technology Adoption ...

Get Digital Strategy Framework now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.