CHAPTER 12

Lead the Way

 

For Your Community, Colleagues, and Company

Well, you’ve made it all the way to chapter 12. Bravo!

I’m thinking you might be feeling a bit accomplished and inspired … and perhaps a little overwhelmed. My clients tell me that they understand why it’s important to craft compelling messages and be active with social media, they see the connection to career success, and they’re excited about flexing their digital brand muscle. Then they say:

“I already have a full-time job. How can I possibly do all this without feeling stressed and overworked?”

If you can relate to that question, good. In this chapter, I’ll share ways to maximize the impact of a small number of activities to ensure that your target audience perceives you ...

Get Digital You: Real Personal Branding in the Virtual Age now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.