LESSON 12 Communicate Globally: Spanning the Gaps—Cultural, Linguistic, and Generational
We have to face the fact that we have some unique communications problems. Geography is one. Our complex combination of functions and talents is another.1
—Van France
Tokyo Disneyland’s grand opening is a week away. Disney’s first international theme park is poised to help launch the brand into a whole new era of global expansion. Years of detailed negotiations and numerous construction challenges are comfortably in the past, and it is finally time to unveil this gem to the world.
A series of well-orchestrated marketing and public relations campaigns have created tremendous curiosity about Tokyo Disneyland (TDL) throughout Japan and in the international ...
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