Acknowledgments

Bringing the new science of culture from the many interdisciplinary strands of theory and research in the cognitive sciences to a wider business audience has been one of the most difficult intellectual challenges I have ever confronted. Whether or not it proves successful in the end, I know it would not have been possible without the help of many colleagues, clients, mentors, family, and friends along the way. Some of my mentors I have not met but have nonetheless towered over this work and to whom I owe a huge debt: Philippe Descola, Roy D’Andrade, Naomi Quinn, David Kronenfeld, Ed Hutchins, Penn Handwerker, Mark Johnson, Giovanni Bennardo, Victor De Munck, Ed Schein, and Stanley Harris. Some have been at each step along the ...

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