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Chapter 1 The 5 Myths of Culture
Your Platform Is Already Burning
Myth 1: Culture Starts at the Top
Value Engineering and Self-Enhancement
It’s What Good Leaders Do
Problem 1: Leaders Overestimate Their Own Influence
Problem 2: Complex Change Does Not Happen through Individual Influence
Problem 3: For a Leader’s Beliefs to Take Hold in the Organization, They Have to Be There to Begin With
Problem 4: Culture Is Not the Sum of Personalities (The Leaders’ or Anyone Else)
Problem 5: Language Alone Does Not Change Culture
Leadership and Culture: There Is a Connection
Myth 2: Culture Is a Physical Thing
Problem: Culture Doesn’t Exist – or Does It?
Culture Doesn’t Make Us Do Anything
Myth 3: One Company, One Culture ...
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